Owning a brand-new Ferrari has always been an exclusive privilege, but now it takes more than a good relationship with the automaker to get on the elite Ferrari VIP list.
A YouTuber from Georgia explained the entire scenario and how things have changed over the years.
The difference over time is drastic and involves a truckload of money, time, effort, and brand loyalty.
Even if you pass all the checks, there’s no guarantee that you will be able to buy the latest Ferrari.
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Getting on the Ferrari VIP list isn’t easy
Ed Bolian from the VINwiki YouTube channel laid out the entire Ferrari VIP list eligibility criteria, and it was way more complex than anyone would have thought.
Firstly, it’s an exotic brand — so everyone knows you needed to pass certain checks to even be considered for the eligibility of buying the latest supercar.
That – however – was in the old days.
Ed explained: “The game has changed a lot because there are so many more people playing it.”
Earlier, you just needed to own all the older flagship cars to order the latest and greatest.
Additionally, you needed a loyal relationship with the brand that made you ‘worthy.’
For instance, anyone interested in a Ferrari LaFerrari needed to own at least one – or multiple, in most cases – of the 288, F40, F50, and an Enzo.
That’s probably why it is believed that over 90 percent of all Ferraris ever built are still on the road.
You also needed to shell out a massive amount of extra money on top of the price of the car to pay for all the options.
If you did all that, then it was in the hands of the decision-makers at Ferrari whether to allocate you a model the latest supercar.
The automaker claims that over a third of its customers are under 40 years old, so you can tell that they’re still appealing to a youthful audience.
Since there are significantly more millionaires and billionaires interested in purchasing the latest Ferrari, the brand has become even more strict.
There are only so many units produced for each model, after all.
You don’t choose the car, it chooses you
So, what’s the plan if you want to make the cut?
Well, in the past you could fill in your collection with certified and maintained ‘used’ Ferraris earlier and have them registered in your name.
That would essentially complete the collection and grant you a step forward toward the latest car’s eligibility.
However, that trick no longer works, as you now have to buy everything from the automaker itself.
In addition, you will now also have to buy every non-flagship model released, even if it’s a prototype or a racing car.
That builds up points for trust and loyalty towards the brand.
If it already sounds complex, Ed explained that there are still more things to do.
Interested owners also have to participate in all public events, pay what they ask without arguing, and buy whatever is up for sale.
To top it all, you will also have to visit any racing events and take your existing Ferrari out on the track to participate.
It’s like a points system, and the reward is a chance at allocation of the next big Ferrari.
While many people do it, it requires an extreme amount of time and effort.
However, some want to avoid the fuss, just like Jay Leno — who doesn’t have a Ferrari in his massive collection.
All in all, to buy something like the most recent Ferrari F80, you would need to shell out anywhere between $25 million and $40 million.
It’s a tremendous amount of money, and it’s all for the experience of being on the VIP list.
Still, what a list to be on, right?
The post What it takes to get Ferrari VIP status has changed massively today and the amount you have to spend now to get to the front is off the scale appeared first on Supercar Blondie.
