British luxury car manufacturer Rolls-Royce is doubling down on its bespoke one-off models for the mega rich as it expands its UK factory.
Based out of England, Rolls-Royce has made quite a habit of downscaling its sales despite increasing revenue.
How? By catering to the mega rich with custom cars.
Now, the famed company is increasing its bespoke work by expanding its UK factory and a new global HQ.
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Rolls-Royce expands its factory to provide more for the mega rich
Rolls-Royce has made some undeniably beautiful custom-made cars.
Most recently it released a James Bond-inspired Phantom which took three years to create.
In fact, its sales have reached a very exclusive figure of just 5,712 cars in 2024 (according to BBC), showing just how limited the brand is.
However, the mega rich will now be given more access to bespoke models, as the company has announced a £300 million ($390m) investment to expand its factory at Goodwood.
This comes after the company, now owned by BMW, lost some foothold in an affluent Chinese market.
Instead, it’s expanding.
“Our business will potentially grow in terms of those more sophisticated commissions [and] in terms of the number of people that we need,” Rolls-Royce chief executive Chris Brownridge told Radio 4.
Still, Rolls-Royce’s bespoke cars remain extraordinarily expensive.
Brand-new, cars are sold for no less than $300,000 with the Ghost saloon range.
Even cheaper second-hand Rolls-Royce cars seldom drop down beneath $100,000, and then there are some massive disparities.
Even the toy cars are more expensive than your standard sedan.
Interestingly, manufacturers in the UK are legally required to stop selling cars with combustion engines in just five years, in favor of EVs, although they can be shipped outside of the country.
This expansion is being built with that in mind, as Brownbridge claimed it will ‘ready the manufacturing facility for the marque’s transition to an all-battery electric vehicle future’.
It looks like the future of Rolls-Royce is stitched in place, much like its own custom billionaires interior.
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