Porsche as long endured as one of the car world’s most iconic brands.
The Stuttgart-based manufacturer is continuously evolving and pushing the boundaries.
In recent years, it’s made moves to compete in the ever-growing EV space.
And now, the German company is offering Americans a lot of money to switch from Tesla.
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Porsche has rivals in their crosshairs
By now, you already know about Porsche and the incredible range of cars it produces.
From the legendary 911 to the modern Macan, it really does make incredible vehicles.
Now, the Germans are starting to make inroads into the Electric Vehicle world.
In 2019, Porsche began producing its first all-electric car.
The Taycan received rave reviews from the moment it rolled off the line.
It was universally praised for its comfort, styling, and exceptional handling.
Now, Porsche wants to put you in one.
Welcome to Porsche: From Mercedes to Macan
Stuttgart’s latest initiative is a program called Welcome to Porsche, or WTP.
You may have seen a program like this before – we covered Ford’s attempts to seduce buyers to its all-electric Lightning range recently.
With that program, Ford is offering combined incentives worth up to $7,500 to get customers to convert.
Like Ford, the WTP program is targeted at customers currently leasing from rivals.
The manufacturer’s program doesn’t specify which rivals it’s targeting, but the aim appears quite clear.
Aside from its German competition, Tesla appears to be the obvious target – especially the aging Model S.
From Tesla to Taycan: What does the program involve?
The new WTP program provides customers with a total of $4,500 of incentive to convert.
It is spread over, at a maximum, three credit payments of $1,500 per payment.
This credit system will apply if you lease a new Taycan through Porsche Financial Services – or PFS.
To qualify, you also have to have an active lease agreement on a competitor vehicle.
Furthermore, your current agreement must be within 180 days of its maturity date.
It must also be at least 30 days away from its end date, and must have at least one payment remaining.
Oh, and here’s the important bit – your current car must be a 2013 model or newer.
Interestingly, the deal applies to any variant of its EV range, including the record-breaking Taycan Turbo GT.
If you’ve been thinking of making the move, then Porsche may just be the perfect option for you.
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