Lamborghini has seen record-breaking supercar sales with 5,681 supercars sold in the first half of 2025.
This is the company’s best-ever H1 sales, representing a two percent rise from the same period in 2024.
The Italian marque also saw a turnover of $1.87 billion and an operating profit of $497 million.
And that’s thanks to its global success. The brand sold 2,708 units in Europe, the Middle East, and Africa, 1,732 in the Americas, and 1,241 in the Asia Pacific region.
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Lamborghini celebrates a great 2025 so far
Lamborghini’s had a very good start to 2025, with record-breaking supercar sales.
With 5,681 supercars sold overall, this represents the manufacturer’s best-ever sales for the H1, or Jan-Jun.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, hailed the figures.
“The results from the first six months of 2025 are solid despite global economic and political instability, confirming that the decision to hybridize the entire range was the right one,” Winkelmann said.
“The success of the Revuelto and Urus SE demonstrates that our vision is shared by our customers.
“We now look forward to the market launch of the Temerario, which will complete the first fully hybrid range in the segment.”
These record-breaking supercar sales figures come at a time of big change for the company.
In recent weeks, there’s been a lot of talk about the fate of Lamborghini’s first EV, which has been delayed until 2028.
Instead, it’s looking likely that a plug-in hybrid is coming first.
“The first decision is that Urus replacement would be, again, a plug-in hybrid, and that we postpone the launch of the fourth [model],” Winkelmann said of the decision.
“We have to decide whether we go one way or the other very soon, but today is still… It’s possible [that it is a plug-in hybrid], but it’s something which is still very open.”
What does this say about the car market?
More than ever, competition within the car industry is tighter than ever.
Not only are manufacturers vying to hit the highest profit margins, they’re also looking to mark their territory.
It was recently revealed that Chinese brands accounted for 5.1 percent of Europe’s car market, putting them within distance of Europe’s most popular carmaker, Mercedes.
Other car companies with much to celebrate included BMW and Ford, which saw jumps of four percent and six percent, respectively.
Not all companies are doing so great, however. Tesla is having a pretty rough time right now, particularly in California.
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