Mercedes-Benz’s catchy ad gained massive attention when the brand released a chicken ad to highlight Magic Body Control, prompting an unexpected response from Jaguar.
The commercial featured a chicken whose head remained perfectly still while its body moved, symbolizing the S-Class suspension system’s stability.
It was elegant, original, and instantly viral.
But Jaguar wasn’t going to stay silent.
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The now-famous chicken ad allowed Mercedes-Benz to showcase how Magic Body Control works without technical jargon, using a lighthearted and accessible metaphor.
It helped bridge the gap between high-end automotive engineering and everyday visual storytelling.
Viewers instantly grasped the concept, and the clip spread rapidly online.
This was marketing executed with precision.
Jaguar, however, responded with sharp timing and even sharper wit.
Its version of the chicken ad mirrored the tone and setup of the original, only to be interrupted by a real jaguar leaping into frame and taking out the chicken.
The response ended with the line:
“Magic Body Control? We prefer cat-like reflexes,”
It instantly positioned the brand as instinctive, fast, and predatory rather than smooth and composed.
And it reinforced the marque’s focus on performance and agility.
The interaction between Mercedes-Benz’s catchy ad and its rival brand became a case study in incredible marketing strategy.
Both automakers managed to reinforce their brand identities while cleverly engaging the public.
The chicken commercial was a memorable demonstration of technical advancement, while the big-cat reaction proved the value of fast, focused counter-messaging.
Each campaign elevated its respective brand.
Today, this exchange is still regarded as one of the best examples of automotive ad rivalry.
Jaguar’s response capitalized on the viral momentum of the chicken ad while introducing its own distinct tone.
It showed that effective marketing does not always need to rely on budget, but rather on bold execution and timely creativity.
Mercedes-Benz’s catchy ad started the conversation, but Jaguar made sure to leave a lasting impression.
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