The Ford Mustang Mach-E is doing relatively well, but the shocking news is that it’s doing better than the regular Mustang.
Unveiled as an electric SUV, the Mustang Mach-E made people raise their eyebrows, but it did well in the market.
At the same time, the original Mustang lost some of its appeal.
And now there’s a new twist.
DISCOVER SBX CARS – Bid now on supercar auctions powered by Supercar Blondie
The Mach-E is now the best-selling Mustang
Ford gave every Mustang fan a heart attack when it launched the new Mach-E as an electric SUV.
Not only was this an electric vehicle using the Mustang name, but it wasn’t even a sports or a muscle car, it was just another SUV.
But, as ever, the market is the first, last. and only judge, and the it reacted quite well to it.
Last year, Ford sold 51,745 Mustang Mach-Es in the U.S. and ‘only’ 44,003 traditional Mustangs.
This is particularly impressive when we remember that the Mach-E, which retails for around $38,000, is also more expensive than the gas Mustang, which starts at about $33,000.
What’s going on with the Mustang line-up?
There are probably a few ways to explain this.
For starters, the Ford Mustang Mach-E is a novelty, and it’s an SUV, which no one seems to love but everyone clearly buys.
The best-selling vehicles in the world, every year, are always SUVs, trucks, and sedans, not sports cars or muscle cars.
The Mustang is sort of new, as the most recent model was unveiled last year.
But at the same time, it’s been around forever, and hasn’t changed much, but the market has.
The engine is another reason.
The V8 is still available, including in the incredible GTD – which recently set a record around the Nürburgring.
But the base model, the affordable one, has an EcoBoost inline-four, not exactly a sexy choice.
So if you want the V8, which people generally do, you have to fork out a lot of cash.
It doesn’t look like things are going to change, either.
Ford recently trademarked the name Mach 4, and everyone believes it’ll be used for a new Mustang, a four-door sedan this time.
So even though the Ford Mustang muscle car is still around – and will go back to being more relevant in the future – the markets always tend to follow cycles.
As a result, the model clearly isn’t having its best moment. Just give it time.
The post Ford Mach-E sales have risen 62% while original Mustang’s have dropped 34% appeared first on Supercar Blondie.
