Ferrari replicas are facing the ultimate takedown. The brand is now revealing just how far it’s willing to go to protect its image.
In 2023, it destroyed more than 400,000 counterfeit items, including three full-size replica cars.
It’s a bold move that shows Ferrari’s stance on authenticity isn’t just about prestige.
It’s a full-scale operation to eliminate anything that threatens the badge.
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Ferrari replicas are in the firing line
The Italian carmaker has always prided itself on exclusivity, but it’s never been clearer how far it’s willing to go to keep that reputation intact.
In a single year, Ferrari confirmed it destroyed 414,000 counterfeit items – everything from dodgy keychains to full-blown imitation Ferraris.
Among them were more than 11,500 fake Prancing Horse logos, often used to dress up fake or modified vehicles.
But it’s not just about merch.
Some of the fakes are convincing enough to fool buyers – full replica Ferraris built from cheap donor chassis have turned up at auctions, sometimes commanding eye-watering prices.
And Ferrari isn’t taking it lightly.
To fight back, it launched the Anti-Counterfeiting Reward Project – an initiative that enlists fans to help.
Anyone who reports a fake can receive official Ferrari merch, as long as the tip checks out.
“This project is aimed at encouraging the reporting of instances of counterfeiting,” said Paolo Lorenzi, the brand’s Intellectual Property Senior Legal Counsel. “Once our own checks confirm it, they will receive from us an official thank you… and a complementary Ferrari gadget too.”
But the crackdown doesn’t stop at knock-offs.
Ferrari has also made it clear that modifying one of its legitimate cars after it leaves the factory is a serious no-go.
According to the brand, ‘whoever does so must understand that such a car will never be admitted to official events.’
Own the badge, change the spec – and you’re off the guest list.
Even movie cars weren’t safe from the crusher
Ferrari’s commitment to brand integrity extends far beyond fake badges and aftermarket mods.
In 2023, it confirmed the destruction of seven replica Ferraris built specifically for Michael Mann’s Ferrari biopic – a film based on the life of Enzo Ferrari.
The replica 1957 racers were designed just for the big screen and wiped out after filming wrapped – part of the agreement between the carmaker and the studio.
It’s all part of Ferrari’s ironclad grip on its image.
Whether it’s a counterfeit hoodie, a replica car, or a real Ferrari with a body kit – if it’s not officially sanctioned, it’s not welcome.
And for owners thinking about pushing the limits of personalization? They might want to think twice before modifying that 458 or F8.
Because in Ferrari’s eyes, anything less than the real deal is destined for destruction.
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